Win themes and discriminators

Give evaluators clear reasons to choose you: find the customer's hot buttons, identify discriminators that hold up, write win themes backed by proof, and carry them consistently through every volume of your proposal.

0 of 5 lessons passed · each quiz needs 80% · pass a lesson +15 XP · finish the path +100 XP · +25 Credits + the Theme Builder badge

Start the path

1. What win themes and discriminators areThe few messages that tell evaluators why you should win.2 min read · 5-question quiz
2. Finding the customer's hot buttonsGrounding your themes in what the customer worries about most.2 min read · 5-question quiz
3. Identifying discriminatorsFinding what truly sets you apart, and handling competitors' strengths.2 min read · 5-question quiz
4. Writing a win themeTurning a discriminator into a clear, provable message.2 min read · 5-question quiz
5. Weaving themes through your proposalPlacing themes where evaluators will see them and keeping them consistent.2 min read · 5-question quiz

Sources

acquisition.gov/far-overhaul/far-part-deviation-guide/far-overhaul-part-15