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Writing a capability statement

Create a capability statement government buyers will actually read: choose what to include, write competencies and differentiators that stand out, format it for a quick scan, and tailor it for each agency you target.

0 of 5 lessons passed · each quiz needs 80% · pass a lesson +15 XP · finish the path +100 XP · +25 Credits + the Cap Statement Pro badge

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  1. 1. What a capability statement isA short marketing document that tells a buyer who you are and why you matter.2 min read · 5-question quiz
  2. 2. The core elementsCompetencies, past performance, differentiators and company data.1 min read · 5-question quiz
  3. 3. Writing competencies and differentiatorsDescribing your work in the buyer's language and proving what sets you apart.1 min read · 5-question quiz
  4. 4. Design and formatLayout, length and file details that make your statement easy to scan.1 min read · 5-question quiz
  5. 5. Tailoring and using your statementVersions for each target agency and where to put your statement to work.2 min read · 5-question quiz

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